Partnerships & Go-to-Market Strategy
Go-to-market partnerships that scale — and the discipline to keep them accountable.
8+ years leading partnerships and go-to-market strategy across DTC, wholesale, technology, and marketplace channels — building the cross-functional alignment, structured frameworks, and executive relationships that complex organizations run on.
Adrienne Kronovet — Denver, CO
$2M+
Revenue built from zero, solo founder, DTC & wholesale simultaneously
150+
Wholesale & retail accounts negotiated and managed
8+
Years operating across DTC, wholesale, tech & marketplace channels
3
Distinct channels launched and scaled from the ground up — DTC, wholesale, marketplace
I've sat on both sides of the table — as the founder negotiating for shelf space, and as the strategist building the channel that got me there. That experience shapes how I approach every partnership: structure for the ambiguity, and a plan built to hold up across competing stakeholders and priorities.
— On why partnerships are a discipline, not a Rolodex
How I work
Structure
I turn open-ended mandates — "grow this channel," "fix this partnership" — into a scoped plan with owners, milestones, and a way to measure whether it worked.
Align
Every partnership answers to multiple stakeholders with different incentives. I build the executive relationships and the internal alignment that keep a deal from stalling in committee.
Deliver
Strategy is only as good as its execution. I stay accountable to the plan through launch — and to the numbers that prove it was worth doing.
Media coverage
Ameliora's growth from a solo-founder startup to a national retail presence has been covered by Forbes, Fast Company, The Today Show, and Good Day New York.
Education
B.A. Global Studies & History, Honors and Distinction, Phi Beta Kappa
Â
University of North Carolina at Chapel Hill · May 2017
Community & Leadership
Denver ScaleUp Network · Junior League of Denver · TechUp Incubator · She Runs It